Brand Content Director/Manager LUMi 2020-PRESENT

• Oversaw all aspects of visual storytelling and aesthetic of the brand.

• Directed creative vision and brand identity with an overall strategy to drive engagement and increasing brand awareness across multiple platforms.

• Maintained editorial calendar to ensure consistent content delivery and alignment with marketing initiatives.

• Managed and executed content through various channels, including website, social media platforms, email campaigns, and partnerships.

• Stayed up-to-date with industry trends and content marketing to maintain brand relevance and competitive advantage.

• Provided guidance and feedback to content creators, design and marketing teams to uphold brand voice and standards. 

Creative Director

• Led and coordinated photo shoots both e-commerce and editorial campaigns ensuring alignment with brand values, target audience, and market trends.

• Conceptualized and executed creative, innovative photo shoots including seasonal and themed collections.

• Provided guidance to models on posing, angles, and overall style goals of photoshoots.

• Worked closely with photographers on lighting, stage set up, and color/ camera settings to ensure image optimization.

• Edited and photo retouched both campaign and studio ecommerce images for all platforms.

Stylist

• Developed styling for e-commerce and editorial photoshoots with creativity, attention to detail, and innovative concepts to suit the needs of different projects and brand campaigns.

• Collaborated closely with designers to translate brand vision into compelling visual aesthetic through styling.

• Stayed abreast of fashion trends and industry developments to provide relevant and cutting-edge styling solutions.

• Provided fast-paced on scene styling guidance to ensure garments are adorned properly with adjustments to outfits when needed.

• Organized and maintained clothing racks in the studio with efficiency.

E-commerce Visual Director Glam Essa 2020-2021

• Lead the development and execution of photoshoots for the eCommerce platform, ensuring alignment with brand identity and business goals.

• Oversee the design and optimization of shopify products, pages, landing pages, and promotional materials to enhance user experience and drive sales.

• Ensured that each product was expertly captured during eCommerce photoshoots, maintaining the highest standards of visual representation.

• Lead the development and execution of photoshoots for the eCommerce platform, ensuring alignment with brand identity and business goals.

Photoshoot Coordinator/Director assist Little Black Diamond 2018-2020

• Manage the logistics of photoshoot coordination, including location scouting, scheduling, and coordinating with talent, makeup artists, and other team members.

• Oversee the styling process during shoots, ensuring all looks are executed flawlessly and adjustments are made in real- time as needed.

• Coordinate the organization, preparation, and transport of wardrobe and props, ensuring all items are in top condition and readily available.

• Create mood boards, shot lists, and styling briefs with director for pre-production meetings, ensuring all parties are aligned before the shoot.

Handle post-shoot duties such as organizing and returning garments, tracking inventory, and assisting with image selection for final deliverables.

ACCOMPLISHMENTS

• Increased brands instagram following by 50k within 3 months of starting work.

• Successfully conceptualized, developed, and created a completely styled full outfit section on the website for

customers which quickly became best sellers and skyrocketed brands sales.

• Developed content and styles that garnered significant industry attention, sparking new trends that were then adopted by our competitors.